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Niche website

Social Media Marketing

Social Media Marketing is a plat Form that let us to participate in the field Social marketing through internet . (SMM) is the form of internet marketing that Utilize social networking websites as a marketing tool.

        History of Social Media 

• User net launched 1979
• 1990 sites & forum were on peak
• Apple lunched its friendter in 2002. Millions of users
• Hi-5 and linked in 2003.
• Facebook lunched in 2004

Importance of Social Media Marketing:

• The Importance of Social Media is undetectable. It is powerful channel of marketing for any business.
• It provides us the flexibility to communicate or both personal as well as business levels. Business owners can improve search ranking, leads, seals and traffic using search media.
• Through Social media we can generate our sell.

CLASSIFICATION OF SOCIAL MEDIA

 Social Publishing 

• YouTube
• Blog
• Daily motion

SOCIAL NETWORKING

• Twitter
• Facebook
• LinkedIn

PHOTO BASE SOCIAL NETWORKING

• Snap chat
• Instagram
• Daily Motion

6 APPROACHES TO SOCIAL MEDIA MARKETING:

1 BRANDED CHANNEL:

• Corporate communication
• Regular Engagement
• Business Identity on Social Media (Facebook Business Page,Linked-in Business Page,
• Twitter Profile for Business, Instagram Business Page).
• Uniform Communication
• Parameters: Campaigns +Contest +Growth + % Engagement + Virility of content

2 CLOSED COMMUNITIES:

The Brand is involved the creating communicate of like-minded costumer or groups who share a passion for the category

3 INFLUENCER OUTREACH:

Associating with established social media Personalities and asking them to promote your business

4 CO CREATION:

Using Potential of One's Social Media Presence to help reach other Brands"

5 SOCIAL SELLING:

Social selling is when sales people are social media to find and engage with new prospects

Research Found that

91% Of B2B buyers are now active and involved in social media .

84% Of senior executive use social media to support purchase decisions 75%

Of B2B buyers are significantly influenced by social media.

6 CUSTOMER SERVICE:

67% Of customer have used a company's social media channel for costumer service.A well provided

multi-channel support through social media can leverage opportunities to positively impact sales and costumer loyalty.